Preferred Language

Every person in Solidarity Tech has a preferred language. This field is used throughout the platform to ensure that people receive messages, calls, and other communication in the language they’re most comfortable with.

How Preferred Language Is Set

Preferred language can be set in a few ways:

• Browser Language Detection
  When someone submits a form for the first time, we detect their browser’s configured language settings and use that to set their preferred language automatically.

• Form Field Override
  If your form includes a “Preferred Language” field, the user’s selection there will override the browser-detected language.

• Data Imports
  You can set preferred language during any data import.

• Manual Updates
  You can always update a person’s preferred language from their profile.

If a person is added via the API and no language is specified, their preferred language will default to English.

How Preferred Language Affects Communication

Broadcast Messaging (Email & Text)

When sending emails or text blasts, Solidarity Tech checks each person’s preferred language and delivers the message in that language if a version is available. If not, the message is sent in your organization's default language (typically English).

This allows you to send multilingual communications in a way that feels seamless and personalized to the recipient.

Pages

If a user is logged in, they will view all page content in their specified preferred language, as long as you have added support to the page for their preferred language. Otherwise, they will see the content in your organization's default language.

Phonebanking & Textbanking

Phonebanking and textbanking are more strict about language matching:

• If someone’s preferred language is French, they’ll only be assigned to a team member who has French listed as their preferred or secondary language.
• This ensures that all outreach is accessible and clear for the recipient.

You can see a breakdown of preferred languages for the people targeted in any phonebank or textbank by clicking the “eye” icon in the Targeted tab. This generates a table of preferred languages and helps you identify what language skills are needed from callers or texters to reach your full list.

Using preferred language effectively is one of the most powerful ways to build deeper relationships with your community.