Email Blasts allow you to send broadcast email blasts to all People on your list for whom you have and email address and email permission, in their preferred language. Emails can include Merge tags for personalized content, and can be sent immediately or scheduled for a future time.

To

Edit the recipients section to create a filter targeting all people who will receive the email blast. Only People for whom you have a valid email address and email permission will be eligible to receive the email, so there's no need to add additional targeting parameters for that. To send to one person, add the rule Email is with that person's address. To reach everyone in the scope, add the rule Email is not blank.

From

Select the Email Sender to deliver your email messages. When your account is created, it comes with a default email sender like [email protected]. A blast is capped at 100 recipients while its scope has no custom email sender, whatever sender the blast uses. To get replies from this sender, set Reply To under Email Sender. To open it, click Add From or Edit From in the From section.

Selecting a custom Email Sender will greatly improve the deliverability of your emails. The 100 recipient cap lifts as soon as the blast's scope has a custom sender.

Subject

Customize the subject line of your email address and follow the brief tips on the right to ensure that your email always makes it past the spam filter.

The Preview Text field sets the preview text. Many email apps show the first lines of each email in the inbox list. For example, Mail on iPhone shows two lines of text for each email by default. iPhone notification previews can also show text from Mail. The recipient's app settings control how much text shows, and a recipient can turn the preview off.

Content

Edit the email content to craft the message template that will be sent to all targeted People. Here you can draft your email in all supported languages, and use merge tags to create personalized messages. Use the message preview in the right panel to see an example of what the final sent email message will look like, after it's integrated with the selected email wrapper and the merge tags are evaluated.

To change the wrapper, click Edit Design in the Content section. Then pick the wrapper in the unlabeled menu below the editor, which often shows the default name Email Template.

Once the content is saved with no template errors and From has a sender, Send Test Email shows. Use it to send a test to any address and check how it looks.

Settings

Each Email Blast has a series of settings that you can customize:

Supported Languages & AI Translations

Supported Languages: Add additional languages that you want your Email Blast to support. If a Person has their preferred language set to a language that your email blast supports, they will have their message delivered in that language. Otherwise, all targeted people will receive the message in English.

After adding a new language and saving the settings, we will automatically translate the content of your email message from the blast's first language into the new languages you've added support for. You will be able to edit the content and subject line of the translated email. If you wish to re-translate from the first language, you can remove support for a language and save, then re-add and re-save that language.

Other Settings

Scope: The scope sets which people the blast can reach.

Track Clicks: This setting starts on. It records which links were clicked, how many times, and by whom.

Track Opens: Discover who opens your Email Blasts by tracking the number of times an invisible image pixel embedded in the email is downloaded. It starts on, and subject line variations lock it on.

Limit Sends: This setting limits the number of people who get this blast, in list order, not at random. You can change it while the blast is unsent or paused. It counts toward the 100 recipient cap.

Created by / Scheduled by: Before the blast has been sent, the Settings panel displays which team member created the blast. If the blast has been scheduled for future delivery, this field changes to Scheduled by and shows the team member who scheduled it. After delivery finishes, the results Overview shows Sent by with the team member who sent or scheduled it.

Clone Email Blast: You can always clone a Email Blast if you need to repeatedly use a similar email template. The button is at the bottom of Settings and of the results Overview.

Send or schedule

When you're ready to send your Email Blast, you can either schedule the sending to begin at a pre-set time, or immediately begin sending the Email Blast. When go to send the Email Blast, it will tell you exactly how much the it will cost to send out the blast to all targeted People.

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Large attachment warning: If your email includes large file attachments, a warning will appear on the blast overview and in the send modal showing the estimated encoded size and approximate delivery time. Blasts with large attachments are sent at a paced rate to ensure reliable delivery—plan accordingly if your blast has a lengthy estimated delivery window.

Results

Overview

When a Email Blast is sent, you will immediately be taken to the results page where you can watch the email delivery happen in real-time under the analytics section.

Delivery status

While a blast with no subject line variations queues emails, its badge reads Send In Progress, and while the last emails still deliver, it reads Delivering. In both phases, the results headline shows X of Y sent. Once delivery is complete the count settles and the badge returns to Sent.

Open tracking and auto-opens

For blasts sent on or after July 24, 2026, the analytics section shows additional detail beyond the overall open rate:

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Note: Blasts sent before July 24, 2026 show only Total Opened. Their Activity tab has no Opened (Verified) stage.

Activity

The results "Activity" tab breaks down the status for all People who were sent the email. You can view a list of all recipients based on the following statuses:

Sent To: All People who were sent the Email Blast regardless of delivery status.

Opened: All People who received and opened the email. Individual recipient rows show an Auto-open · Apple Mail privacy or Auto-open · Gmail prefetch badge when their open came only from inbox prefetching. This lets you distinguish likely auto-opens from genuine reads.

Opened (Verified): All People whose open has been confirmed as coming from a real person rather than an auto-fetch proxy.

Didn't Open: All People with no recorded open, bounced emails included.

Clicked: All People with a recorded click, whether or not an open was recorded.

Took Action: People who clicked a page link in this blast and then submitted that page's form. It is a stage on this Activity tab, not a People filter.

Bounced: All People who had the email bounce. This includes temporary (e.g. mailbox full) and permanent (e.g. bad email address) bounces.

Unsubscribed: People who opted out from this blast's email, whether or not they opened it.

Complained: All People who reported this email as spam.