Campaigns and organizations use many tools to reach supporters - emails, texts, and social media. But phone banking remains one of the most effective ways to connect with people. Since the 1960s, organizers have used phone banks to have direct conversations with hundreds of thousands of supporters. And even in today's digital world, speaking with someone on the phone is still one of the best ways to build real relationships and move people to action.
At its core, phone banking is a systematic way for organizations to have personal conversations with their supporters over the phone. Rather than just blasting out emails or texts, phonebanking creates opportunities for meaningful one-on-one dialogue that can move people to action.
Modern phonebanking involves organizers and volunteers making calls through specialized software that helps track conversations and outcomes. During these calls, team members typically follow a conversation script while having the flexibility to engage naturally with supporters about their concerns and motivations.
While digital communication channels like email and texting are important, phone banking offers unique advantages that make it irreplaceable for organizing:
Research from Yale's Lessons from GOTV Experiments highlights how personal outreach, such as phone banking, significantly increases voter turnout.
Today's phonebanking tools have evolved far beyond manually dialing numbers from a list. Modern systems like Solidarity Tech offer three main approaches:
One-to-One Phonebanking: Perfect for building deep relationships, this method assigns specific supporters to specific organizers who can develop ongoing connections.
Power Dialer: Streamlines the calling process by automatically moving organizers from one call to the next, maximizing the number of conversations possible.
Predictive Dialer: The most efficient system for large-scale outreach, this technology predicts answer rates and only connects organizers when someone picks up, eliminating time spent listening to rings and voicemails.
Solidarity Tech's predictive dialer is built specifically for organizers who need to have high-quality conversations at scale. The system works entirely through our mobile app, letting volunteers call dozens of contacts per hour while maintaining authentic engagement. Setting up call campaigns is straightforward - administrators can create interactive scripts in minutes without dealing with complex logic or technical hurdles.
What makes our dialer special is how it helps organizers focus on what matters most: the conversation. The system handles all the technical work in the background, predicting answer rates and connecting calls automatically. When someone answers, organizers see their information instantly and can jump right into meaningful dialogue.
Phonebanking continues to be essential for building real relationships with supporters. For organizations looking to combine personal outreach with modern efficiency, Solidarity Tech's mobile-first dialer makes it possible to run powerful distributed phone banking programs that get results. Whether you're mobilizing for an upcoming action or building long-term power, our tools help you reach more people while keeping every conversation genuine and impactful.
